For this project, I worked directly with Jennifer Wyn (Founder/Ceo of embé) to refresh embé's brand identity. I conducted a brand workshop with Jennifer to better understand her brand's needs and learn more about her brand's target audience. From the workshop, we had some key takeaways in understanding the value and innovation of her product and how we could better illustrate that to her users . Together, we developed a new brand strategy and a total brand refresh. We updated the logo, expanded the color palette, and informed the design of applications all across the brand.